AMY CASTANO – THE ART OF BUILDING A SUCCESSFUL ONLINE BRAND & GAINING HALF A MILLION FANS (EPISODE 07)
Amy Castano started her career in accounting, and has now become one of the most successful beauty influencers in the country. She has built a hugely successful personal brand, and has gained a following of almost half a million people on Instagram. Amy has worked for some incredible brands, including Dyson, Estee Lauder, Benefit, Mac Cosmetics and LorealPro amongst many others. Her work has provided her with global experience and global reach. Together with her husband celebrity trainer Jono Castano, they have become one of the most influential couples on Social Media.
Amy’s sharp business acumen including her ability to build a personal brand and shine through a saturated market, is undeniable.
In this podcast episode, we cover:
- The process behind changing careers and how to make the shift.
- The importance of having vision, passion and purpose.
- Social media tips and strategies.
- How to cut through a saturated market, work with global brands and obtain global reach.
- Becoming confident, empowered and finding your voice.
You can follow Amy, see what she is up to and stay up to date with her latest projects by following her on Instagram @amycastano.
You can listen to the episode here: