Erica Berchtold: CEO Of The Iconic On Impact, Influence & Building An Iconic Brand (Episode 86)

Erica Berchtold
Erica Berchtold

Erica Berchtold is CEO of The Iconic. She is a passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results.
Prior to The Iconic, Erica experienced significant success in roles including Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion.

Erica is passionate about supporting women in business and women in sport and actively mentors in this area. She is an accomplished keynote speaker on a variety of topics, whether it be leadership journey for women in business or the future of retail.

In this episode, we cover:

  • Erica’s pathway to becoming CEO, including the role of direct and indirect mentors.
  • The challenges Erica has overcome in order to achieve career success.
  • The thought process behind Erica stepping into CEO at The Iconic at 5 months pregnant.
  • The importance and role that bravery has played in Erica’s life.
  • Erica’s habits, routines and strategies for managing stress and overwhelm.

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